The Cult of Michelle Phan

Michelle Phan. For those who don’t know, she is the former Ringling art student who gained worldwide notoriety for her YouTube channelwhere she would create makeup tutorials that are a huge a hit, particularly with the teens. Many of the videos have well over one million views.

This led to a position with Lancome, the makeup and skin care company.

She is also a superstar on the social networks with well over 500,000 “likes” on her Facebook fan page and nearly 150,000 followers on Twitter.

However, this all leads to the dark side of Phan and her militia of followers. There is an almost blind loyalty to Phan and a zombie-like, robotic reaction to anything she posts.

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